According to a recent USDA study, your homestead will lose about $1,980 in 2025.
Yep. The USDA studied small farms who were trying to make some money from their efforts,
and found out that even when they started a business and tried to cover some of their expenses,
Sadly, they wound up losing money.
Sound familiar? I know we had that happen to us!
Here’s the problem:
Most of us start our homestead businesses the wrong way. We sell eggs when we should be selling E.G.G.
What does that mean? I just released a video about three amazing homesteaders who figured this out. While others are losing money, they made $75,000 last year!
👉 Watch their stories here:
Let me break down how they did it…
MEET JESS
From Losing $5,000 to Making $15,000
Jess started like many of us in 2020 – chickens, bread baking, big dreams.
She bought a desert homestead and planned to sell meat chickens, turkeys, and goat’s milk.
$5,000 later, reality hit. No one wanted to pay premium prices for her farm products.
Then everything changed.
A friend asked her to teach a sourdough workshop. That single class transformed her business.
Why? People wanted knowledge, not just food. They packed her workshops to learn:
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Sourdough baking
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Butter making
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Cheese crafting
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Food preservation
Now she makes $15,000 a year teaching what she loves, with 30% profit margins.
The lesson?
It’s the E in E.G.G.
E = EXPERTISE Make Money Teaching what you know, and Charging for Your Skills. Low overhead, high demand.
You can follow Jess’s journey here
MEET ALYSSA
The Urban Micro-Baker
Alyssa’s story starts in her childhood kitchen, baking banana nut bread alongside her mom.
After losing her father unexpectedly at 14, baking became her therapy. Her mom bought her first KitchenAid mixer that year, seeing how much comfort she found in baking.
Her passion led to culinary school. She volunteered in kitchens, learned from professionals, and finally opened her own bakery.
But life had other plans.
She got married and had a honeymoon baby! Running a full bakery with a growing family became too much. She made the hard choice to close it down.
Fast forward to 2020. Alyssa, her husband, and their three kids found themselves in California, facing the pandemic like everyone else.
With time at home and mouths to feed, they:
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Started a garden
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Got some chickens
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Returned to baking
Then something magical happened.
She started using her homestead ingredients in her baking:
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Fresh eggs made her breads richer
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Garden herbs added unique flavors
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Seasonal produce transformed her pies
At first, she gave food away to neighbors.
Their response? They went crazy for her artisanal breads and baked goods!
Her micro-bakery was born. Soon she was:
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Making $600-$1,000 every weekend at markets
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Running a convenient porch pickup system
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Balancing business with family life
The lesson? I’t’s the first G.
G = GOODIES Transform your farm products into premium treats.
That’s how Alyssa made $30,000 last year from her urban homestead!
You can follow Alyssa’s baking adventures here
MEET ROBIN
The Blueberry Farm Revolution
When Robin and her family bought Blueville Acres, they weren’t just buying a farm – they were buying a challenge.
The previous owners had barely been breaking even, with the 2 acres of blueberry bushes only generating enough income to cover property taxes.
The u-pick operation ran for just a couple of months each summer, July through August, and then… nothing.
What could Robin do to improve this business?
Well, she could copy, McDonalds, of all places.
Not for their food, but for their famous phrase:
“Would you like fries with that?”
She could upsell her customers.
She realized people were coming to her farm for such a short window of time, picking berries, and leaving. What if she could offer them more?
She started experimenting, adding layer after layer to the farm experience:
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Chicken eggs
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Thanksgiving turkeys
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Sheep and lamb meat
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Dairy cow milk shares
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Goat milk
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Raw honey and maple syrup
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T-shirts and stickers
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Freeze-dried food
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Garden vegetables
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Fresh-cut flowers
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